North-east business leaders are hoping to follow in the footsteps of Norway by holding an energy festival every two years.
They believe the proposed transformation of Union Terrace Gardens in Aberdeen could create the ideal venue for such a festival.
Offshore Europe, which got under way in the city yesterday, already generates £25million for the local economy but Aberdeen City and Shire Economic Future claims attaching a festival to it could be highly lucrative.
Chairman Tom Smith said: “Part of the attraction of ONS – the biennial oil and gas event in Stavanger – is their energy festival, which allows them to maximise the economic impact of the ONS and ensures the whole community get involved.
“One of the reasons Aberdeen city and shire has been unable to organise a similar festival is the lack of a focal point around which to stage stalls, art exhibitions, music and street theatre.
“We cannot assume that we will continue to host Offshore Europe. The redevelopment of Union Terrace Gardens and Denburn Valley is a pivotal project in enhancing our region to make sure we retain and attract events of this calibre and importance.”
Malcolm Webb, of industry body Oil and Gas UK, said: “Frankly speaking, at the moment the city centre does not reflect the success of the businesses which flourish here in the region. If Aberdeen is serious about its intention to be a major global energy hub, then it has to have a dynamic and attractive city centre as well as improved transport infrastructure.”
Louise Scott, of Aberdeen City Council, said the council had tried to organise events around previous Offshore Europes but it was difficult to create a buzz because of the lack of a focal point such as Stavanger’s harbour area.
Sir Ian Wood, who has pledged £50million towards the Union Terrace project, said: “Creating Aberdeen’s new heart will enhance its status and claim to be a world energy centre. It will act as a magnet to attract international visitors into our city centre and will be a hub and venue for entertainment and festivities. An energy festival would play an important role in securing Offshore Europe in the future.”