THE new logo for the 2014 Commonwealth Games was unveiled yesterday.
The design consists of four coloured circles which represent different aspects of the games to be held in Glasgow in four years.
At the heart of the logo is the letter G standing for the host city.
For the first time, the Commonwealth Games Federation (CGF) approved the use of an alternative Gaelic form of the design. The Gaelic version reads Glaschu 2014, followed by “20mh Geamaichean a’Cho Fhlaitheis” (20th Commonwealth Games).
It is also the first time the CGF has approved the use of a colour that is not used in its own branding.
The colours used are from the CGF palette, except for the green G in the centre, chosen because Glasgow means “Dear Green Place” in Gaelic.
The logo was designed by Marque Creative – a Glasgow-based design firm chosen from 66 entries. The design is based around four numbers associated with the games – the 20th time the games have been held, the 17 sports represented, the 11 days of the contest and one host city.
Mark Noe, managing director of Marque, said: “We are proud of the legacy it will leave behind for Glasgow and Scotland.”
Unveiling the logo for the first time, John Scott, chief executive of Glasgow 2014 Limited, praised the new design’s “fun and flexibility”.
He said: “We are delighted and excited about our new identity. We believe it is truly iconic and befitting of a world-class city.
“Today is a big milestone for everyone involved in the planning for Glasgow 2014 as the unveiling of the new brand symbolises the start of a new and exciting journey towards the games.”
The design was launched at Clyde Auditorium in Glasgow, which will be the venue for the weightlifting event in 2014.
Lord Smith of Kelvin, chairman of Glasgow 2014 Limited, said: “Perhaps the simplest way to describe what we have done and what we have yet to do is to liken it to weightlifting, because taking a firm grip on the games, we have begun our lift.
“We are poised for success, but now like the weightlifter we need something extra – something to help us raise the bar above our heads and break new records in the management and delivery of multi-sport games.
“We have to raise tens of millions of pounds of commercial sponsorship. The logo that we reveal today is our single most valuable asset to support that programme. It will be the rallying point for the people of Scotland and the Commonwealth to come to Glasgow and celebrate the games in 2014.”
The games will be held over 11 days starting in July 2014.