UK MISLED OVER FRESHNESS OF ‘FRESH’ VEGETABLES
New research from Birds Eye Field Fresh shows that the majority of the UK believes fresh vegetables to be fresher than they actually are and that they contain more nutrients than the reality.
Consumers significantly underestimate the amount of vitamins and nutrients lost between the field and the fork.
According to the study, carried out for Birds Eye Field Fresh by IFR Extra, 80% of us believe many of the fresh vegetables sold on supermarket shelves are less than four days old when, in reality, they can be up to nine days old when they arrive and remain on the shelf for up to four days.
This, combined with extended home-storage periods (two-three days on average), means that by the time we eat our fresh veg, it can be up to 16 days since it was picked from the field, dramatically decreasing its nutritional value.
Fresh green beans can have lost up to 45% of their nutrients by the time it comes to cooking, with broccoli and cauliflower losing up to 25%, garden peas and sweetcorn up to 15% and carrots up to 10%.
Because Birds Eye’s Field Fresh Vegetables are picked and frozen within hours, which only Birds Eye guarantee, they retain more vitamins, freshness and taste that can be lost in fresh vegetables between farm, supermarket, home and plate.
Birds Eye’s Field Fresh Garden Peas contain up to 30% more Vitamin C than their fresh equivalents, and Field Fresh Green Beans contain up to 45% more than fresh.
The Birds Eye Field Fresh range includes Birds Eye’s ever-popular Garden Peas, Petits Pois and Steam Bags, as well as new Supersweet Sweetcorn, Very Fine Green Beans, Country Mix and Select Mixed Vegetables.
Each pack has the Field Fresh Guarantee that it has been picked and frozen within hours to retain more vitamins and offer great quality, taste and freshness.
THERE’s AN APP FOR THAT...
Wine lovers thirsty for a little more knowledge can now download the new International Wine Challenge (IWC) iPhone App, the first of its kind which will provide you with access to the world’s best wines at the touch of a screen.
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The IWC iPhone App costs £4.99.
For more information visit www.internationalwine challenge.com.