Cinema chain hopes for Bond boost at box office
James Bond is expected to do more than save the world this year as the UK’s largest cinema operator looks to the secret agent’s latest adventure to boost audiences.
Cineworld saw box-office admissions drop 0.8% in the 26 weeks to June 28, although revenue held up as it increased its average ticket price by 5% to £5.15.
The group, which has 79 cinemas and 811 screens, said it was in line to meet full-year expectations due to a strong second-half film line-up including the latest Bond film Skyfall, The Hobbit and the final instalment of the vampire romance Twilight series.
For the full story, pick up a copy of today’s Press and Journal or read our digital edition now