ASOS brand still in fashion

By Peter Cripps

Published: 20/09/2012

Online retailer ASOS now has more than 5million active customers after smashing expectations with a 15% jump in UK sales.

Described yesterday as an encouraging performance by chief executive Nick Robertson, the news sent ASOS shares surging 14% to £23.30 as one retail analyst said it was clear the online retailer “still has it” in a fiercely competitive market.

The UK sales figure of £49.8million for the three months to August 31 was better than the 13% rise forecast in the City and the 8% seen in the previous quarter.

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