Global thirst for whisky ‘to continue’
Diageo predicted yesterday that demand for whisky would continue to rise across the world after Scotland’s national drink helped to boost profits.
A rise in the number of consumers acquiring a taste for whisky in regions including Latin America and Africa more than offset a fall in sales in troubled European countries such as Spain and Greece in the second half of last year.
Chief executive Paul Walsh also predicted Diageo, the firm behind brands including Johnnie Walker and Buchanan’s, would continue to enjoy rising sales of whisky and said a £1billion Scottish investment programme was on track.
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