Pernod Ricard whisky sales suffer slowdown

By Ross Davidson

Published: 15/02/2013

Whisky’s global growth story hit a stumbling block yesterday after wine and spirits group Pernod Ricard said its Scotch business had been flat in recent months.

The French firm said whisky new sales slowed in the Far East and southern Europe, but added that whisky global sales in the six months to December 31 matched figures for the same period in the previous year when its whisky business grew by 12%. Pernod Ricard said its Glenlivet brand had recorded “outstanding growth” in the latest period, however, having increased sales by 21% and volume by 17%, thanks to its growing popularity around the world.

Based on sales in the last financial year, the volume increase in Glenlivet sales would mean Pernod Ricard sold around 5.5million bottles of the whisky in the latest six-month period.

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