Drive to lure German tourists
They are the butt of many jokes involving beach towels and sun loungers – but now German holidaymakers are being wooed by tourism bosses in the north-east.
Aberdeen City and Aberdeenshire councils have joined forces with VisitScotland to mount a major campaign targeting consumers in Frankfurt and the surrounding area.
The five-week promotion aims to make the most of 2013’s status as the Year of Natural Scotland by capitalising on the German love of the outdoors.
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