These little piggies went to marketing . . .

A POPULAR Aberdeen farm will receive advice on a new marketing campaign from an industry expert.

Doonies Rare Breeds Farm, home to the largest collection of rare breed farm animals in Scotland, has enlisted the help of Robert Gordon University’s Aberdeen Business School.

The farm was threatened with closure earlier this year due to Aberdeen City Council cuts, but a licence to run the farm was granted to the Friends of Doonies group in August.

Rita Marcella, dean of Aberdeen Business School, appointed research assistant Tracy Pirie to work closely with the farm after being approached by the group.

It is hoped that with the right organisation it will be possible to run the farm as a financially self-sustaining business.

Rare breeds found on the farm include Golden Guernsey goats, Kerry Hill sheep, Eriskay ponies and Tamworth pigs.

Farm manager Graham Lennox said: “It’s great to have this kind of expert help in promoting the farm.

“I hope that this initiative will help to ensure that we can continue our work with the Rare Breeds Survival Trust to preserve rare and endangered native farm animals.”

Doonies Farm, located on Coast Road in Aberdeen’s Nigg area, is open from 10am to 3.45pm every day. Admission is £2 for adults and £1 for children.