Cashing in with the sweet smell of excess is not to be sniffed at

By Mike Lowson

Published: 22/12/2008

THIS week, I can’t disguise my dismay that the final 10 days of 2008 have arrived and yet I have still to hear from any prominent perfumiers as to how I will feature in their 2009 plans.

In recent days, I have been bombarded by TV adverts for every scent imaginable, male and female. The adverts are all the same. Each features strange, moody images in the style of classic 1950s French movies. They irritate me immensely.

Being a scriptwriter for these adverts must be the best job in TV. All you do is add a breathy voiceover to a few seconds of blurry close-ups of an unshaven shirtless man or a shaven shirtless woman that says: “Bonkers, by Bloggs”, or whatever the fragrance is called.

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