Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner.

Strictly Come Dancing announces sixth celebrity contestant for 2021 series

BBC handout photo of the Glitterball trophy (BBC/PA)
BBC handout photo of the Glitterball trophy (BBC/PA)

Dragons’ Den star Sara Davies is the sixth celebrity contestant to be announced for Strictly Come Dancing.

The entrepreneur and TV star, 37, will join the already announced line-up of TV presenter AJ Odudu, Peep Show’s Robert Webb and McFly star Tom Fletcher.

CBBC host Rhys Stephenson and former Bake Off winner John Whaite will also be taking to the dance floor in the BBC One series, with Whaite set to compete as part of the show’s first all-male pairing.

She said: “My mam and dad are going to be so excited.

Dragons’ Den
Sara Davies (Andrew Farrington/BBC/PA)

“I’m really nervous because so far the producers keep asking me if I can dance.

“Truth be told, I haven’t got a clue!

“I’ve not danced since I did ballet lessons when I was little.

“The business world has taught me that tenacity, drive and determination deliver results, I hope that I can bring that to the dancefloor.

“And I’m excited to see the impact of all those hours of training on my mum tum!”

Davies was revealed to be taking part on the show during an appearance on ITV’s Good Morning Britain.

Asked if there will be an audience this year, after the 2020 series went ahead without fans able to watch in the ballroom, she said: “I really hope so.

Sara Davies (BBC)

“We’re still waiting for a lot of the plans but I believe they’re going to be allowed a small studio audience, so maybe family bubbles.

“I just want my mum and dad to be there to be able to come and watch, it will just make their life.

“This is why I couldn’t tell them, not because they don’t want to keep it a secret but they’re always so bursting with pride.

“I tried to trust them with the Dragon secret and it was a disaster so I couldn’t tell them about Strictly.

“They won’t mean to leak it, but they absolutely will.”

Davies is the founder of global company Crafter’s Companion, which specialises in craft tools.

She founded the company while she was a student at university in 2005 and it now employs almost 250 people worldwide.

She joined the cast of Dragons’ Den, in which entrepreneurs get three minutes to pitch their business ideas to tycoons willing to invest their own money, in 2019, replacing Jenny Campbell.

She is the show’s youngest ever investor.

Already a subscriber? Sign in