A survey of hotel prices in cities around the world has highlighted the woes of the Aberdeen market during 2016.
The Granite City is 54th out of 55 cities ranked by average room rate (ARR), thanks to a price of £94.81.
Moscow tops the annual list for a 13th consecutive year, with an ARR of £265.96.
The figures from business travel company Hogg Robinson Group (HRG) show Europe’s oil and gas capital suffered the biggest fall in ARR last year, amid the oil and gas downturn, with the rate down by nearly 19%.
“Aberdeen continues to feel the effect of the downturn in the oil industry, resulting in less demand,” HRG said yesterday, adding: “This coupled with new bed stock continues to see the average rate fall.”
HRG said the first half of the year saw slightly stronger growth in ARR, compared to the second half, in hotels across the UK.
It added: “Uncertainty following the EU referendum and a slowing of activity in the financial services sector could be contributing factors.
“Globally, fluctuations in global exchange rate markets last year had a profound effect on the price of hotel rooms in many of the top cities.”
HRG global hotel relations director Margaret Bowler said: “It’s difficult to predict what may happen to room rates in 2017 but one thing is for sure – it is going to be an uncertain year.”
Edinburgh, Cape Town and Seattle were identified in HRG’s survey report as “cities to watch” due to new hotels coming into the market in the year ahead.