A Highlands-based home-delivery cocktail brand delivered 70,000 drinks during its first year.
MiX’d, which serves customers across the UK from its base in Inverness, specialises in premium mail-order cocktails that allow people to enjoy their favourite tipples at home.
It was founded in June 2020 by award-winning mixologist Grant Murray. His aim was to bring the fun and excitement of being in a bar to people’s homes, without them having to spend years training how to make their favourite cocktails.
Mr Murray said: “I had wanted to start a home-delivery drinks company for a while but, when the pandemic hit last year, it provided the motivation I needed to get started.
“As the pubs and bars had to close during lockdown, people were really missing the experience of going out, and I spotted a real opportunity to provide that.
“As the pubs and bars had to close during lockdown, people were really missing the experience of going out, and I spotted a real opportunity to provide that.”
Grant Murray, MiX’d founder
“Things have come a long way in the last year. At first, we were out in our cars ourselves, delivering cocktails to the local area, but as word began to spread we started getting orders in from all over. Now we’re sending cocktails across the country with next day dispatch. It’s been a wild ride.”
Cocktails with a twist
Many of the brand’s most popular cocktails are based on classics – like the Old Fashioned, Cosmo or Martini – but each has a unique MiX’d slant on it.
What began as a small operation serving the local community quickly grew arms and legs, and MiX’d now sends cocktails to hundreds of towns and cities across the country.
Mr Murray added: “There’s nothing more decadent and indulgent than a good cocktail… perhaps other than one you can enjoy at home in your pyjamas.
“Over the last year, people have started to realise that you don’t always need to get dressed up to the nines to have a good time – you can have just as much fun at home with your friends and family.”
The MiX’d brand is part of hospitality group Cru Holdings, which also operates six bars and restaurants across Inverness and Nairn.