Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner.

North East Now: Well-known Aberdeen retailer celebrates 50 years in business

Juniper was first opened in when it was based in Holburn Street in 1971
Juniper was first opened in when it was based in Holburn Street in 1971

IT’S a time for celebration for the Stewart family as its independent store Juniper celebrates 50 years in business.

It’s a well-known name in Aberdeen with it first opening in Holburn Street in 1971 before moving to Belmont Street in 1987.

Despite all the challenges facing the retail sector due to Covid-19, the business has survived – with credit being paid to its e-commerce website.

Juniper was first opened by June Stewart and is now run with the help of son Jamie.

The 39-year-old admits there’s been tough times but he’s proud of the family business achievements.

Jamie Stewart pictured outside the Belmont Street store

He said: “The lockdowns have really shown us how much customers value face to face interaction and we are continually told that you can’t beat having a physical premises for customers to be able to browse and see items before purchasing.

“Having a personal service is very valuable to our customers too. There has obviously been a loss of local shops in the centre so we are proud to still be able to open our doors.”

Importance of e-commerce for survival

Juniper stocks a large range of traditional and contemporary jewellery, giftware and homeware and includes brands such as Sheila Fleet, Nomination and Dartington.

The website was launched in 2008 and Jamie continually makes sure it stays up to date with their latest products and offerings, especially as it’s been a big part of navigating through Covid-19.

He said: “We were very lucky that we already had our website up and established long before we had to close for the lockdowns.

“Online orders were operating as normal throughout and we were able to answer email enquiries and assist over the phone too.

While it has proved successful and kept us afloat, it is not comparable to having a busy day of customers in store.”

“It has definitely put an emphasis on how important it is to communicate with our customer base through each different medium so we are continuing to focus on showing stock and sharing our story through social media.

“While it has proved successful and kept us afloat, it is not comparable to having a busy day of customers in store.”

Jamie has been working in the shop for the past 15 years and is very proud to be part of the 50th anniversary celebrations.

He said: “From a very young age, I was coming into the shop – and even attending trade fairs – so it is very much a way of life for us.

I really enjoy interacting with customers on a day to day basis and my passion lies in contributing to the local area, whether that is hiring employees or stocking local makers.”

“After studying business studies at university, I started working in the shop full-time at 24 years old.

“I really enjoy interacting with customers on a day to day basis and my passion lies in contributing to the local area, whether that is hiring employees or stocking local makers.”

Loyal customer base the past 50 years

To mark the special anniversary Jamie plans on doing some giveaways to thank his customers.

He said: “Because of Covid, it is really hard to think too far in the future. We almost still have to take things on a week by week, if not day-by-day basis, and continually assess what our next move will be.

“For now, we are focusing on the positives and celebrating our 50th year in business. We are running a series of giveaways through our Facebook page and are looking to do some in store too.

“We really wanted to pay it back to all of our loyal customers who have seen us through these difficult times and say a massive thank you to them all.

“To be marking 50 years open is a massive achievement for us.”

 

Jamie has shown his support for the North East Now campaign, which has made it easy for people to support local firms from a wide range of industries during the pandemic.

The initiative is driven by Aberdeen and Grampian Chamber of Commerce and backed by creative agency Hampton and Aberdeen Journals.

“The site looks fantastic, is easy to navigate and is a really comprehensive guide to lots of local businesses throughout Aberdeen,” Jamie said. “It’s a very welcome and useful site, especially in these current times when local businesses will need a boost.

“Sometimes it can be hard to find out about local or up and coming businesses so to have them listed in one space is really useful for both them and potential customers.”

For further information on Juniper, visit www.juniperaberdeen.co.uk

To find out more about North-East Now, visit www.northeastnow.scot

To share your positive business story, email stories@northeastnow.scot

Already a subscriber? Sign in

[[title]]

[[text]]