Survey reveals public mistrust in food chain

File photo dated 11/02/13 of a butcher in an organic farm shop as shoppers want more food from British farms on supermarket shelves in the wake of the horse meat scandal, a poll suggested. PRESS ASSOCIATION Photo. Issue date: Wednesday February 27, 2013. Farmers called for more transparency and an end to "short-termism" in some sectors of the food supply chain and for better labelling so people could choose to buy British. More than three-quarters (78%) of 1,000 people polled for the National Farmers' Union said supermarkets should sell more food from British farms and 43% said they were more likely to buy traceable food from farms in Britain following the revelations over horse meat in processed foods. Ahead of the NFU's annual conference in Birmingham this week, president Peter Kendall said shorter and more traceable supply chains would alleviate the crisis of recent weeks. He also called for clearer country of origin labelling so consumers could buy British more easily. See PA story FARM . Photo credit sh

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