A new TV advert urging shoppers to buy Scottish pork will launch tonight.
The advert, which is set to air at 9.15pm on STV, forms part of a six-week campaign to promote Specially Selected Pork.
Run by red meat promotion body Quality Meat Scotland (QMS), the Go Places with Pork campaign encourages Scottish consumers to try adventurous new pork dishes which are perfect for mid-week family meals.
It sets out to take consumers on a journey around the globe by showcasing dishes from countries including Japan, Austria and Spain.
QMS said the TV advert had been partly funded by £125,000 from the Scottish Government.
“The campaign messaging is supported by in-depth market research identifying our target audience and their existing perceptions of the Specially Selected Pork brand and pork in general,” said QMS director of marketing and communications, Carol McLaren.
“The Go Places with Pork campaign seeks to position pork as a great alternative to traditional choices, with its affordability, versatility and fantastic flavour making it the perfect choice for mid-week family meals.”