Sutherland farmer Sandy Watt has created a digital hub for farmers and industry enthusiasts.
Mr Watt, who is a partner in Swordale Farm and Swordale Farm Butchers in Bonar Bridge, has launched the Livestock Lounge for farmers to chat, share news and promote agricultural events.
He said despite its name, the hub would not focus solely on livestock, but incorporate a range of agri-related matters.
“I would like to focus not only on livestock, which is my passion, but also on agri-environmental factors facing our businesses,” added Mr Watt.
“Farming on the whole is a very price-sensitive sector which is under continuous market pressures that sees fluctuating prices.
“This is controlled by numerous variable factors such as politics, economy and the environment.
“Our aim is to bring all of these issues together on this hub to move our industry forward in a positive manner.”
He said the hub, livestocklounge.com, was designed to be fun but informative.
“It needs to act as a supportive tool for the farmer and any industry enthusiasts,” he added.