Scots rural charity RSABI is urging members of the farming community to dig deep and donate to those taking part in its Great Glen Challenge.
The charity, which provides financial assistance to those who have relied on the land, holds the one-day challenge every year to try and raise funds.
The challenge will see 100 participants from 25 rural businesses either run, cycle or kayak through the Great Glen from Invermoriston to Neptune’s Staircase.
Last year’s event raised £47,000 and the charity wants to top that figures this year at the event on Friday August 28.
Companies participating in the challenge include NFU Scotland, Bank of Scotland, CKD Galbraith and Johnston Carmichael.
RSABI event director, Paul Tinson, said: “The fact that this year’s Great Glen Challenge has reached its competitor target of 100 participants is tremendous news and should help the event raise more money than ever for RSABI.
“Scotland has a tightly knit rural population and because this year’s teams represent a wide range of land-based professions, most people will know or have links to someone taking part. We all need support from time to time or know someone who does, and it is this interdependence which underlines how important it is that so many people in the rural community help each other when times are tough.
“Thankfully, that doesn’t mean we all have to compete in the Glen – instead, folk can demonstrate their own generosity by donating to their favourite team now or directly to RSABI Great Glen Challenge online at: www.virginmoneygiving.com/charities/RSABI. Alternatively, you can call the event hotline on 0300 111 4166 to donate.”
Earlier this month RSABI received a £50,000 donation from the Scottish Government to help weather-hit farmers.
While earlier this year the charity launched a new helpline which is designed to provide a single point of inquiry for those in need.
The helpline – 0300 111 4166 – is open every day of the year from 7am to 11pm thanks to help from another rural charity – the Farm Community Network.
The helpline can provide advice on the benefits system as well as help on farming issues, personal matters such as money troubles and emotional distress.