Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner.

North-east ice-cream firm Mackie’s targeting Asian markets

left to right Kirstin Mackie, Mac Mackie and Karin Hayhow
left to right Kirstin Mackie, Mac Mackie and Karin Hayhow

North-east ice-cream firm Mackie’s of Scotland is targeting sales growth in Taiwan and South Korea in a fresh assault on Asian export markets.

The family-owned dairy, based at Westertown Farm, near Rothienorman, said yesterday sales to Asia had jumped 35% by volume during the past year.

Mackie’s – one of Aberdeenshire’s best-known food brands, thanks to its luxury ice-cream range, potato crisps, chocolate and, more recently, flavoured popcorn – expects sales in the region to top £1million during 2018.

Taiwan has already upped its annual order from three to 14 shipping containers, while SouthKorea has placed an order for eight.

Exporting ice-cream can be challenging and most of the Asian orders are shipped via specialised 40-foot refrigerated containers which spend around six weeks on the open-seas. The huge containers, packed with more than 4,400 gallons of ice-cream, leaves Westertown for Asia most weeks.

Mackie’s export director Ivan Jefford said: “Mackie’s has been exporting ice cream to the Asian market for a number of years now, and it is also popular in UAE (the United Arab Emirates) and Abu Dhabi.

“Korea has been our main success until recently but we’ve now seen a spike in demand from Taiwan, which is very positive.

“I think that what’s attracted Asian buyers to Mackie’s is the journey from the Scottish farm, with its own dairy herd producing the fresh cream and milk, mixed with renewable-energy and tailored packaging – Mackie’s manages the whole production process.

“Throw in the fact that the market looks for quality products – something Mackie’s is known for – and that we are a Scottish brand; it’s is a unique selling point.

“Scottish produce really is prized in Asia, thanks to a lot of amazing work by the wider national food and drink industry.”

New nutrition labels have been made for the export tubs bound for Taiwan and South Korea, where Mackie’s has sold ice-cream for many years.

The firm’s initial foray into Asia was through its appointment as an official supplier at venues in South Korea during the 2002 Fifa World Cup.

It was also part of a joint-venture which set up a chain of Mackie’s-branded ice-cream parlours, though that business was short-lived.

“Our growth in the Asian market has been such a positive sign,” managing director Mac Mackie – one of three sibling owners at Mackie’s – said yesterday.

He added: “We are always looking at new ways to bring our ice-cream to new markets and have spent time establishing the right relationships.

“We are always working six to 12 months ahead of where we are just now. Japan is looking positive for 2019, as do further listings in Hong Kong and Taiwan.”

Mackie’s produces more than 2.2million gallons of luxury ice-cream every year.

Already a subscriber? Sign in

[[title]]

[[text]]