Famous Grouse has topped a list of the nation’s favourite Scottish food and drink brands, new figures show.
The blended whisky brand, made by Edrington at the Glenturret distillery in Crieff, was one of four whiskies that made up the top four brands over the last year.
Bell’s Whisky, Whyte & Mackay and Grant’s Whisky were alsi in the top four Scottish food and drinks brands during the period.
The value of retail sales of Scottish food and drinks brands across Britain rose to almost £2billion in the year to May 2014, new analysis has shown.
The whisky brands, along with other famous names such as Baxters, Tunnock’s and Irn-Bru, helped boost the value of retail sales by over 36% since 2007.
Between May 2013 and May 2014, the estimated value of retail sales of Scottish food and drink products was up 3.3%, according to the Scottish Government analysis of grocery purchases across Scotland, England and Wales.
Scotland’s food minister Richard Lochhead said: “Business is booming for Scottish food and drink, not just here in Scotland but across these islands and around the world.
“Our global reputation for top-quality food and drink with unrivalled provenance is driving up sales of iconic Scottish brands and products at home and further afield – as demonstrated by the strong and increasing demand for Scottish food and drink brands in England and Wales.
“This continued growth in these markets – especially in the past year as we get closer to the referendum – shows that consumers across these islands purchase our produce on the basis of taste and quality above all else.”