Businesses in Moray have been urged to improve their digital skills to get more people visiting the region.
Workshops are being run at the end of the month to give firms lessons in how to boost their online presence.
Rachel Glennie, digital ambassador for Moray Speyside Tourism, explained it was now essential for companies to be visible online to attract visitors.
She said: “The tourism industry is rapidly changing, our visitors are now more equipped than ever to plan and research their visits online.
“Local tourism businesses need to be successfully engaging online by creating and posting inspirational content and telling authentic stories in a digitally savvy way.”
Moray Speyside Tourism’s most recent figures revealed 700,000 people visited the region in 2015 – bringing £105million with them.
Research from Visit Scotland has found that more than two thirds of them began their trips by doing research online.
Mrs Glennie added: “Our businesses need to make sure they are fully equipped to take advantage of the fantastic opportunities the digital world presents to them.”
The first workshop will be held at the Laichmoray Hotel in Elgin on Thursday, January 26 from 9.30am to 12.30pm.
Attendance is £25 and can be booked at www.morayspeyside.com
