Expo-sing the Highlands: Top tourism businesses head to Scotland’s biggest travel trade event

The Highland Folk Museum in Newtonmore and Tour Skye Ltd are among 37 of the region’s top tourism businesses heading to Scotland’s biggest travel trade event next week.

VisitScotland Expo, which takes place at the Scottish Events Campus (SEC) in Glasgow on April 26 and 27, will be the 38th staging of Scotland’s biggest business-to-business event for the travel trade.

The national tourism organisation’s flagship show will give 276 Scottish tourism businesses from every corner of the country the chance to showcase their products and services to more than 600 tour operators and travel agents from all over the world.

Exhibitors are expected to generate an average of £22,000 worth of gross turnover as a result of attending.

These Highland businesses will be promoting their tourism offering alongside other related businesses from the region, including Venture North in Wick, the Balmacara Hotel in Kyle, Muckrach Country House Hotel near Grantown on Spey and Slow Adventure at Fort William – all of whom are exhibiting at Expo for the first time.

A number of Expo-related familiarisation trips will also visit the Highlands, including a Set in Scotland trip for 12 delegates, during which they will explore Scottish locations that have inspired films and shows which have become famous throughout the world.

Scott Armstrong, VisitScotland regional partnerships director, said: “I am delighted that these tour operators and travel agents will get the chance to experience the very best attractions in our region on these trips.

“It is very encouraging to see so many businesses from the Highlands joining the many others from across Scotland that will be attending VisitScotland Expo to showcase what this fantastic region has to offer.”