Glenmorangie has extended its sponsorship of the Open Championship golf competition by a further three years.
The whisky, owned by French luxury goods group LVMH, will continue to be the “Spirit of the Open” from 2015 to 2017 after its initial three year deal ended at this year’s event at Royal Liverpool.
The sponsorship will back the contest when it comes to St Andrews, the home of golf, in 2015, and the subsequent two years at Royal Troon and Royal Birkdale.
Marc Hoellinger, President & Chief Executive of The Glenmorangie Company, said: “The Open and Glenmorangie have a natural affinity and we are proud to continue our partnership with The R&A as the ‘Spirit of The Open’.
“Glenmorangie’s pursuit of perfection mirrors the mindset required from the world’s top golfers as they seek to lift the iconic Claret Jug.”
Michael Tate, Executive Director – Business Affairs at the R&A, said: “We are delighted to continue our successful partnership with Glenmorangie and look forward to working together for the next three years.
“We aim to ensure that spectators take away wonderful memories when they attend the Open and Glenmorangie plays a big part in delivering those experiences at the championship.”