Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner. Facebook Messenger An icon of the facebook messenger app logo. Facebook An icon of a facebook f logo. Facebook Messenger An icon of the Twitter app logo. LinkedIn An icon of the LinkedIn logo. WhatsApp Messenger An icon of the Whatsapp messenger app logo. Email An icon of an mail envelope. Copy link A decentered black square over a white square.

WATCH: Aberdeen designer puts his heart and ‘sole’ into helping children with life-limiting conditions

Putting the right foot forward: Cameron Robbie is creating over 30 pairs of trainers for children who are supported by the charity Charlie House.
Putting the right foot forward: Cameron Robbie is creating over 30 pairs of trainers for children who are supported by the charity Charlie House.

At the age of just 23, Cameron Robbie quite literally has the world at his feet.

Inspired after painting a pair of trainers for his friend’s birthday, the Aberdeen-born entrepreneur has launched his own designer trainer brand Criatura, with sales now spanning across five continents.

With so much success in such a short space of time, nobody would begrudge Cameron for revelling in it a little.

Green for go: Fluent in Spanish, Cameron came up with the name Criatura, the Spanish word for creature, which ties in with his signature tentacle design that appears on his trainers.

Charlie House

But rather than resting on his laurels, Cameron is using his creativity as a power for good by designing special trainers for children with life-limiting conditions who are supported by the Aberdeen children’s charity Charlie House.

Thanks to the financial backing of several local businesses – Easthaven Property Management, Temple Clinic, Safetynet Scotland and Anderson Bain – Cameron is going to make over 30 pairs of bespoke trainers for the children.

“Having seen the reaction from customers when they get their shoes and how special it can make them feel, I just thought it would be an awesome idea to do something to help disadvantaged children,” said Cameron.

Step in the right direction: Cameron’s trainers are now sought after across the world.

Children’s designs

Seeing the design requests from the children was a special moment for Cameron, who will work round the clock over the next few months to finish them before handing them over.

“I’ve got a list of what designs the children would like so there’s some really cute requests like ‘can you make my trainers like Captain America’,” said Cameron.

“One of my favourite requests was from a child who sent me a picture of their favourite T-shirt which they never take off, so they asked me to make trainers to match their T-shirt which was so cute.

“I’m so excited to see the reaction when I hand over the trainers to the children.”

Going the extra mile: The children have sent Cameron special requests of some of the things they would like on their trainers. This mock-up shows what some of the requests may look on trainers. Image created by Michael McCosh, DCT Media.

Up and running

Graduating from Herriot Watt University with a Masters degree in international business, Cameron went on to work in property management before stumbling on the idea for his trainer business.

“It was one of my friend’s birthdays and I got him a pair of shoes and, it sounded weird at the time, but I thought I would paint on the shoes to try and make them more exciting,” said Cameron.

“As my friend is half Brazilian I used spray paint to create a Brazil theme.

“In hindsight that’s not the kind of paint I would use now, but when I first made them it wasn’t my intention of it being more than just a one-off gift for someone.

“But it was such good fun that I wanted to make more trainers.”

Creative genes: Cameron’s grandma Helen Brown is an artist. He said she inspired him to flex his creative muscle.

Formula 1

With stellar support from his family, especially his parents Duncan and Angela, sister Lauren and grandma Helen Brown, Cameron took a big leap of faith in July last year by moving to Edinburgh and launching his business.

One of Cameron’s first orders – a pair of Formula 1 themed trainers – went viral.


“I had an order for a design based on an F1 driver’s helmet,” said Cameron.

“I posted a video of the trainers on TikTok and it got about 80,000 views, so I got a tonne of orders off the back of that.

“I’m now at a point where a large majority of my customers are from the F1 space which is something which I’d never planned beforehand.”

Work of art: Demand for Cameron’s trainers is soaring across the world.

F1’s Daniel Ricciardo

Interest in Cameron’s F1 themed trainers is so high that some of the biggest names in the sport have Criatura trainers.

“Recently I reached out to a lot of agents and publicists for various professional F1 drivers asking if they would give me their shoe size and address so I could send them trainers,” said Cameron.

“So I’ve just sent a pair out to the agent of Daniel Ricciardo who is currently competing in F1 for McLaren.

“I was also chatting to the agent of Valtteri Bottas, an F1 driver for Alpha Romeo, so I’m going to send him trainers as well.”

Piano project: It isn’t only trainers Cameron paints as this eye-catching piano illustrates.

Inspired by grandma

One of Cameron’s biggest fans though is his grandma Helen Brown.

“I remember going round to my grandma’s after school and we would paint together,” said Cameron.

“She’s an artist herself so she taught me a lot of the art I know today.

“She’s always messaging me on WhatsApp, asking me for pictures of my latest designs.”

Cultural colours: Cameron says a lot of his inspiration comes from travelling abroad and the colours and designs of the different flags.

Celebrity event

Trainers might make up most of Cameron’s business at the moment but he has big plans for the future.

“The goal isn’t just to be in trainers, it’s to be a brand that’s somewhere in between fashion, art and pop culture,” said Cameron.

Later this year Cameron is set to attend a huge celebrity/influencer event in London and is also working on a high-tech digital trainer project.

“The event in London is a really exciting opportunity as I’ll be setting up a station and doing some live painting which is something I’ve never done before,” said Cameron.

To find out more about Criatura, check out Cameron’s website, and Instagram page.

And for more information about Charlie House, check out their website.