My Week in 5 Pictures: Take a look at how Visit Inverness Loch Ness is promoting the Highland hotspot

By Lauren Robertson

March 18 2023, 6:00 am

Visit Inverness Loch Ness supports the region surrounding the world-famous loch. Image: Sandy McCook / DC Thomson

Visit Inverness Loch Ness is the official organisation set up to manage and promote the tourism industry in the area.

The team works hard to ensure everyone who visits knows where to eat, sleep, fill up water bottles, spot iconic film locations, hop on a cruise and even find Highland coos.

We went behind the scenes with the team to find out exactly what happens in a busy week promoting the region.

The ExploreGB event takes place over three busy days. Image: Visit Inverness Loch Ness.

Business development manager Alan Rawlinson recently attended VisitBritain’s flagship international trade event ExploreGB. It invites international buyers to connect online with travel trade suppliers. He had appointments with buyers from around the world including the USA, Germany, France and China.

The best shortbread in the Highlands was put to the test. Image: Visit Inverness Loch Ness

Destination development manager Emma Harrison and digital engagement manager Jo Page held local heats for the Shortbread Showdown in the Victorian Market in Inverness. The final takes place in Inverness Cathedral on March 25.

Bryony has been hard at work on this. Image: Visit Inverness Loch Ness

Destination development manager Bryony Beck is putting together the second version of the climate action plan and is looking over criteria to become an official green destination for the region.

The team often attends events to promote the region. Image: Visit Inverness Loch Ness.

Chief executive Michael Golding, Alan and Bryony attended The ITB in Berlin next week – it’s the world’s biggest travel event. We won the prestigious Green Destinations ITB Earth Award, which recognises global leadership in sustainable tourism.

Have you spotted these new banners? Image: Visit Inverness Loch Ness

Working within the community, membership manager Sharon Mackay and administrator Sabine MacDonald have been working on banners for the area, to market and promote our wonderful destination to all.