Tackling complex problems with an armoury of simple rules is the key to success, say award-winning strategy experts Donald Sull and Kathleen M Eisenhardt. And, as their book Simple Rules reveals, there are numerous examples that illustrate this.
From medical professionals using triage to prioritise war casualties, to how female crickets choose their mate, this book is never short of relevant case studies from across different fields and sectors to back up claims.
The authors’ informative and fascinating manner reveals how we can create a handful of simple rules to use for particular situations, then how to execute them for the best results.
It is clear from the off that Sull and Eisenhardt’s creation is well researched and well thought-out. But while the various case studies are
intellectually stimulating to read, in some parts they start to become a little tiring, mainly due to repetition of explaining the same point in different ways.
Nonetheless, this book is a solid guide to navigating a complicated world where information overload is the norm.
Book Review: Simple Rules by Donald Sull and Kathleen M Eisenhardt
