One of the stars of King Arthur: Legend of the Sword, has spoken about filming in the “sensational” Highlands of Scotland.
VisitBritain has launched a campaign in the run up to the action adventure movie, out in cinemas later this month.
Filming took place at Applecross and Skye, as well as other locations around Britain, such as the Forest of Dean and Wye Valley in England and Snowdonia in Wales.
The campaign features an exclusive behind-the-scenes video of director Guy Ritchie and the film’s stars Charlie Hunnam and Jude Law on location talking about the epic British landscapes used in King Arthur: Legend of the Sword and the emotions they inspire.
Mr Hunnam said: “One of my favourite places in the UK is the Highlands of Scotland. When I found out we were shooting there I was very excited. The Highlands of Scotland is absolutely sensational.”
The six-week “Where Stories Become Legends” digital campaign, a non-commercial partnership between VisitBritain and Warner Bros Pictures, inspires people to book a King Arthur-themed holiday to Britain.
It aims to showcase why Britain is a legendary destination.
VisitBritain director of marketing Clare Mullin said: “From watching the sunset from the Old Man of Storr on the Isle of Skye to walking in King Arthur’s footsteps in majestic Snowdonia to retracing his story at Tintagel Castle in Cornwall, Britain’s epic scenery, ancient history and magical landscapes have the power to transform our holiday experiences into the stuff of legends.”
The campaign drives online traffic to a VisitBritain King Arthur: Legend of the Sword site on visitbritain.com filled with information on British locations from the film and King Arthur-inspired holiday experiences available in 13 languages.