A must for all gin fans across the country – the most wanted Christmas tree decoration is back on sale.
After huge demand from customers all around the world last year, Pickering’s Gin has harvested a bumper crop of their award-winning baubles for 2017.
To keep up with the demand for the coveted decoration, the Pickering’s Gin team has expanded from nine to 15 full time staff and hired an additional 19 elves part-time. Working around the clock, the team has been filling the 20K baubles needed a day to fulfill orders.
The Edinburgh distillery made headlines after 30,000 of their gin-filled Christmas baubles sold out in 82 seconds in 2016.
This year Pickering’s Gin – based in the heart of Edinburgh – started production of their Pickering’s Gin Baubles in January to meet demand, but is expected to,once again sell out fast.
A pre-order of the Christmas baubles this year to its #Ginfriends mailing list saw the distiller sell 10% of their stock in July, highlighting the extraordinary call for an innovative twist to Christmas tree decorating.
To make sure this one-off product can’t be copied the bauble casing is patented so that their customers are getting something truly unique.
Marcus Pickering, co-founder commented: “The idea for the baubles started in 2014 as a bit of fun for our local Christmas fair, now they’re the must-have Christmas decoration.
“Others may follow but we were most definitely the first to add that gin sparkle to trees around the country.
“We seem to have really captured the imagination of the gin lover and our baubles have now become a staple of our distillery.
“Christmas starts very, very early at Pickering’s HQ and we’re excited to finally unveil our biggest ever crop of Pickering’s Gin Baubles”
Each colourful plastic bauble is filled with a jolly 50ml serving of Pickering’s Gin.
The baubles will be available online at the special Pickering’s Gin baubles website and 200+ outlets around the UK.
Make sure to follow Pickering’s Gin on Twitter for the latest news.
