North-east dairy firm scoops top summer sales as public turn to frozen dessert aisles during the pandemic.
Mackie’s of Scotland has experienced encouraging success throughout summer, seeing its UK ice cream sales surging 35% year-on-year from April to August this year.
As the British public turned to desserts including ice cream during lockdown, the fourth generation family firm in Aberdeenshire saw sales rocket in line with Kantar Worldpanel data, which showed volume sales for ice cream across the UK increase 33% in the 12 weeks leading up to June 14.
Despite forced closures impacting food service businesses, such as cafes, bars, theatres and attractions, demand for tubs of Mackie’s of Scotland’s produce has remained high with customers.
The family-owned business, which started making ice cream at its Aberdeenshire farm in 1986, has paid tribute to its 90-strong team of staff which has adapted, going “above and beyond” to keep freezer aisles stocked.
Mac Mackie, managing director and one of three sibling owners, said: “Our key workers have adapted shifts to reduce numbers on site and pulled together to meet the surging demand. It would have been a huge undertaking to have achieved this in normal times, so in these circumstances it is incredible.
“Making ice cream during these unprecedented times has been difficult with some staff shielding, others with childcare issues, some working from home, social distancing measures in the factory and enhanced hygiene procedures. We have made many adjustments to be able to keep going and meet demand.
“We’re very aware how fortunate we are to be in a line of work that has not been severely and negatively impacted by the pandemic and we are doing everything we can to keep going and like to think that our ice cream can give customers a little lift.”
Overall sales of Mackie’s ice cream amounted to around 70 million scoops and the brand’s fastest growing flavour was salted caramel, with sales up 86% on last year
Stuart Common, sales director of the firm, added: “The business has never worked harder to meet demand and ensure our loyal customers could continue to enjoy our ice cream.
“Lockdown saw a huge majority of Brits renew their appreciation for life’s simple pleasures, in turn we have seen an uplift in sales not just for Mackie’s but the ice cream sector on a whole, which is great!
“From early on in lockdown we began working in collaboration with our retail customers, and their own dedicated teams, who have also been working hard to ensure supermarket and convenience freezers and shelves remained stocked as the demand began to increase.
“Although there have been fundamental changes made throughout the company, we will always stay committed to providing customers with their trusted favourites and some new flavours.”
