Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner.

Ambassadors wanted to shout about Scotland’s food and drink sector

Post Thumbnail

The Scottish Tourism Alliance is searching for 25 passionate Scots to be food and drink ambassadors for the country.

Are you passionate about the food and drink available in Scotland? Then you could be play a key role in promoting it throughout the world.

The Scottish Tourism Alliance is searching for ambassadors across the country to raise the profile of Scotland’s food tourism sector.

They are looking for individuals to champion the country’s sector and the experiences it offers.

Celebrate Scotland’s local larder as an ambassador.

The ambassadors will be recruited from the many different sectors of Scotland’s vibrant food and drink industry; individuals who demonstrate a passion in raising the profile of Scotland’s food tourism sector, our destinations, food and drink experiences and Scotland as a global food tourism destination.

The programme will play a key part in delivering some of the strategic aims and ambitions in Scotland’s Food Tourism Action Plan, launched in 2018 and supported by Scottish Government, and will stimulate entrepreneurial activities and change as both sectors move through the coronavirus pandemic towards recovery.

Iain Spink keeps the tradition of making Arbroath Smokies in a barrel alive at events up and down the country.

They will provide a much-needed boost during the Covid-19 outbreak which has been an acutely challenging time for the country’s food and drink and tourism sectors and play a key part in raising Scotland’s profile as a food tourism destination, rebuilding our food, hospitality and tourism industry.

The individuals will also support recovery in their regions by shaping sustainable food tourism experiences which will grow local economies within these destinations.

Digital campaign

The campaign will roll out over the next few weeks, inviting applications and nominations through a media and digital campaign #ScotFoodAmbassador with the final 25 ambassadors being announced at the end of May.

Fiona Richmond, head of regional food at Scotland Food & Drink, believes this is a unique opportunity for people passionate about all aspects of the sector to play a vital part in its promotion.

Fiona Richmond.

“This is a hugely exciting opportunity to make a real difference to the growth of Scotland’s food tourism sector and raise the profile of Scotland as a global food tourism destination at a key time in the recovery of the sector.

“It’s not a full-time commitment but we’re looking for people who care and are passionate about the vast and varied food tourism opportunities across our regions and destinations; people who can lead and inspire local food tourism growth.

“World of food and drink”

“We’re looking for applications from individuals from all areas of Scotland’s world of food and drink, for example, food producers, bloggers, educators, chefs, restaurateurs, event organisers or those working for accommodation providers or retailers, what’s more important than profession or qualification, however, is that the individual is immersed in the food tourism or hospitality sectors and embedded in their local community.

“It’s a unique opportunity, one that doesn’t come along very often so we’d be keen for people to nominate someone who they think would be ideal for the role or they can apply to be an ambassador themselves.”

Marc Crothall.

Marc Crothall, CEO Scottish Tourism Alliance, added that the ambassador programme launch comes as an exciting time.

He said: “The aim and ambition of the Food Tourism Action Plan is to grow an extra £1 billion worth of revenue through tourism spend, not by increasing necessarily the volume of visitors but through spend on food and drink by tourists.

“Unique provenance”

“The Food Tourism Ambassador Programme will play a key role in shining a light on Scotland and our regions as food destinations of choice, each with their own unique provenance, people and stories which in turn create the quality, authentic food and destination experience that visitors are looking for.

“The launch comes at an exciting time for the industry with the announcement by the First Minister of the indicative dates for a route out of lockdown and a pathway back to businesses trading and welcoming domestic tourists initially before we open up to international visitors when the time is right.”

For more information and how to apply visit their website.

Read more food and drink news…

Delight for Thurso-based baker that supplied the Queen Mother as it joins Scottish Larder line-up at Lidl

‘I’ve had someone stop me in the street asking ‘are you the chilli jam lady?’: From Bakery Lane’s Alice Lane on chilli onion jam recipe success

Already a subscriber? Sign in