Toyota broke with motor industry convention by revealing a new product outside the familiar surroundings of an international motor show.
Instead its new RND Concept made its world debut in the UK recently, ready for fast-track development that should see it changing the face of motoring within weeks.
The first image released hints at how the concept’s design marks a radical shift in direction for Toyota, taking the “fun-to-drive” qualities of its cars to a higher level.
Although presented as a concept, Toyota acknowledges the RND will be unveiled in its production-ready form.
Manufacturing and product supply have been secured and pricing has been fixed at a level that will make the RND Concept accessible to the widest possible market.
Toyota is confident, too, that the RND Concept’s impact will go far beyond its own model range, having the potential to transform the look of every vehicle on the road.