Scottish Labour deputy leader Anas Sarwar will today try to persuade people in the north and north-east to reject independence.
The first stop on his battle bus tour – dubbed the indeyrefexpress – is Lossiemouth where his maternal grandfather settled after coming to Scotland from India in 1939.
Mr Sarwar, 31, spent his formative years playing on the local beach and launched his party leadership campaign in the town in 2011.
He will be joined on the referendum campaign trail by Labour’s general election candidate for Moray, councillor Sean Morton and local activists.
Mr Sarwar will be promoting the argument that rejecting independence would be better for jobs, business, pensions, schools and hospitals.
He said: “This is the biggest political campaign in Scotland’s history and the decision on September 18 will have a lasting impact on communities right across Scotland.
“That is why we are taking our campaign to communities the length and breadth of the country, speaking to local people and campaigning hard for every vote.
“I am particularly looking forward to campaigning in Lossiemouth, the town my grandfather settled in when he first came to the UK over half a century ago.”
Mr Sarwar, who took over the Glasgow Central seat from his father Mohammad Sarwar in 2010, said he had spoken to thousands of people across the country and the message was clear.
“They know a ‘no’ vote is best for pensions and best for jobs, best for businesses and best for schools and hospitals,” he added.
“They are clear that a no vote lets us have the best of both worlds.
“A strong Scottish Parliament with new powers over tax and welfare guaranteed but backed up by the strength and security of the UK.”
Labour’s bright red bus will then travel to Alness where Mr Sarwar will attend a campaign event with John Erskine, Labour’s candidate for the Caithness, Sutherland and Easter Ross seat.
Later this evening the deputy party leader will attend a rally in Merkinch Community Centre in Inverness, accompanied by local general election candidate Mike Robb.