Pittodrie House Hotel is a successful venue that capitalises on its history and rural location, being quite literally at the foot of Bennachie. But in an increasingly competitive market, hoteliers need more than heritage and views to fill beds.
To secure your reputation today, world class dining must take centre stage and the calibre of a venue’s chef can be the number one differentiator.
According to Elliot Collins of Great British Chefs, a leading culinary website, the marketing efforts at hotel restaurants often rival leading 2-3 star restaurants.
He said: “There is real pressure now on destination hotels to serve food to match the location. Getting the right chef is obviously key to that, recruiters want to see some big restaurants on their CV and exciting menu ideas to match.”