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North-east attractions team up to boost visitor numbers

Grampian Transport Museum is among the six attractions participating in the initiative.
Grampian Transport Museum is among the six attractions participating in the initiative.

A new initiative has been launched to give tourists and locals a greater chance to experience the history and heritage of the north-east.

Some of the region’s most popular attractions have clubbed together in an effort to make it easier for visitors to experience what they have to offer.

The new pilot scheme, which launches on Friday, will allow anyone who visits one of the spots the chance to enjoy three more.

The six attractions participating in the pilot are Braemar Castle, Crathes Castle, Grampian Transport Museum, Aberdeen Science Centre, Fraserburgh Lighthouse Museum and the Macduff Marine Aquarium.

The aim of the scheme is to encourage tourists to extend their stays in the region throughout the year.

The move to boost visitor numbers has been welcomed by Aberdeenshire Council’s deputy leader.

Councillor Peter Argyle, who is also chairman of the authority’s infrastructure services committee, said: “The north-east of Scotland has a wonderful selection of visitor attractions and it’s great to see this group get together to encourage the public to get out and visit more of them in what is normally a quieter period.

“With over one thousand additional bedrooms coming into the accommodation market in the last year, Aberdeenshire and Aberdeen city are no longer weekend-only destinations and any initiatives to build footfall to some of our leading visitor attractions must be commended.

“Increased visitor numbers will lead to promotion of these venues by word of mouth and social media which will help generate interest for future visits by local residents, returning visitors and those coming to the north-east for the first time.”

The initiative – which will run from September 1 to October 29 – has been designed to try and continue to maintain visitor numbers throughout the quieter months of the year.

The participating businesses will meet up in November and if it has proved successful it could be rolled out again in 2018.

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