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Pictures of Dunnottar Castle to be used to promote Scotland

Dunnottar Castle will be used to promote the Spirit of Scotland
Dunnottar Castle will be used to promote the Spirit of Scotland

A north-east landmark will be used to promote the spirit of Scotland as part of a new global marketing campaign.

Images of Dunnottar Castle will be displayed on the London Underground and in media packs as part of a new effort to boost tourism to the country.

The effort was launched by Visit Scotland with First Minister Nicola Sturgeon earlier this month.

Its regional director Jim Clarkson said:

“Tourism in Scotland continues to go from strength to strength against a difficult economic backdrop and uncertainty in travel.

“In the last 12 months there has been a 7% increase in visitors and an 8% increase in spend, but we cannot and must not be complacent.

“After nearly a year in the making, we are delighted to launch the Spirit of Scotland campaign.

“The new advertising visuals are breath-taking and I’m sure will inspire many to make the journey to Scotland, but this is about so much more than stunning imagery.

“It’s about harnessing a nation behind tourism.”

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