Sir Alex Ferguson will open Cormack Park on Thursday.
Sir Alex Ferguson is set to give a talk in Aberdeen’s Music Hall, following news of the release of his latest book, Leading.
Leading, co-written with investor and author Sir Michael Moritz, investigates Ferguson’s years of management in Scotland and at Manchester United to “reveal the key tools he used to deliver sustained success on and off the field”.
The firmer Dons manager will be interviewed on stage by TV presenter and Radio 5 Live host Nicky Campbell at events in Aberdeen, Glasgow London, and Manchester.
The event takes place at the city’s Music Hall on October 1.
Leading will give a personal insight into the Knight of the realm’s time and tested methods over 38 years of managing top flight football teams with consistent success.
From tactics to teamwork, from hiring to firing, from dealing with the boardroom to responding to failure, the book will analyse the pivotal leadership decisions of his career.
Tickets go on sale next Tuesday at 10am, costing £35.
A hardback copy of Leading, is included in the ticket cost.
Roughly 1300 seats in Aberdeen sold out in under 10 minutes when he last visited, breaking box office records.
Sir Alex Ferguson has co-written Leading with Sir Michael Moritz
