A Deeside shop has erected a new sign to proudly display its links to royalty.
The Braemar Mountain Sports store, which is a favourite of The Duke of Rothesay, now has a sign declaring its recently-awarded royal warrant and advertising the fact it supplies goods to Prince Charles.
Director of the business, Colin Bruce, said: “Prince Charles has been a customer for several years.
“He is very enthusiastic about going out on touring skis in the hills when conditions allow.
“I’m pleased that we can help him choose the most appropriate equipment that will allow him to get the most of his days out.”
The company was encouraged to apply for the warrant by a member of The Duke of Rothesay’s staff.
Although the application process was surprisingly time consuming, Mr Bruce said it had all been “worthwhile”.
During the process, staff were required to look at the environmental impact of the business in greater detail than they had previously.
Mr Bruce added: “This extended to the operation of The Bothy coffee shops covering topics such as food sourcing, recycling and animal welfare.
“We are glad the Prince is a customer of Braemar Mountain Sports and that he has a passion for the hills as most of our regular customers do.”
Jo Robinson, Visit Scotland’s regional director, said: “I’d like to congratulate Braemar Mountain Sports on its receipt of a royal warrant.
“The beautiful Royal Deeside area of Aberdeenshire is a huge draw to our visitors – both from overseas and the UK – with its stunning scenery and wildlife, picturesque towns and villages, countless outdoor pursuits options and great local food and drink offering.
“The strong royal connection is no doubt a large part of that attraction.
“Braemar has a high-quality tourism offering, with Braemar Castle, Mar Lodge, the newly-opened Fife Arms Hotel and Highland Games Centre all popular with visitors.
“The village is, of course, famed worldwide for its annual Braemar Gathering, attended each year by members of the Royal family.”
