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Marks and Spencer to sell Western Isles biscuits made with… Seaweed

Roddy Macdonald and Charlie Macdonald from Stag Bakeries
Roddy Macdonald and Charlie Macdonald from Stag Bakeries

A bakery in the Outer Hebrides has landed a big nationwide order from Marks and Spencer – sprinkled with a taste of seaweed.

Stag Bakeries on Lewis has secured a listing within 411 M and S stores for their Stornoway Water Biscuits with Seaweed and Stornoway Oatcakes with Seaweed.

Stag’s seaweed range was developed to highlight the bakery’s Scottish heritage and island location and is made with a unique and secret blend of red, brown and green seaweed sustainably sourced from nearby sea lochs and also includes a sprinkling or Hebridean Sea Salt.

Charlie Macdonald, owner of Stag Bakeries said: “As we operate in a very competitive market, we are obviously delighted that Marks and Spencer has selected two of our seaweed lines to be included in their new range of branded artisan products.

“Marks and Spencer is synonymous with British quality, so we are very pleased that our brand will feature in store. Stag has many loyal customers and this listing will not only ensure that our products are more readily available but it will provide the opportunity to introduce our brand to so many more people.

“We do remain committed to the independent retail trade and have exciting new products in the pipeline to launch later in the year.”

The Seaweed Water Biscuit and Seaweed Oatcake will retail at £3.00 for a 125g pack.

As well as being a biscuit producer, Stag is a traditional island bakery that also supplies over 200 products to the local market.