A marketing project which aims to promote, showcase and highlight Caithness and Sutherland using a series of short films has been given a £10,000 boost from the VisitScotland Growth Fund.
The grant from the national tourism organisation has been awarded to Venture North for its ‘Venture North Discovery Series’ year-long marketing initiative to emphasise the many draws of the north Highlands.
The Growth Fund cash comprises half the cost of the £20,000 marketing push, with the other £10,000 coming from the Nuclear Decommissioning Authority and Scottish and Southern Energy.
The campaign aims to highlight the attractions of both regions using marketing activity to increase visitor numbers to the area in quieter months and improve overall footfall in busier seasonal times.
The campaign will see three video shorts made covering themes such as dark skies, surf & watersports, the outdoors, visitor attractions and food and drink.
Scott Armstrong, VisitScotland Regional Partnerships Director, said: “We are delighted to support Venture North’s new marketing campaign through the VisitScotland Growth Fund and I am sure Venture North Discovery series will inspire even more people to enjoy Caithness and Sutherland’s great visitor activities.”
Jo Wyke, a Director of Venture North and current committee member, said: “We are delighted that VisitScotland has seen the potential of the Venture North Discovery series of films, but most importantly that they have recognised how much this beautiful area has to offer and that it merits the platform that this initiative will offer. Their support is invaluable and we look forward to working with them over 2016.
“This year will be an exciting one for Caithness & Sutherland and we can’t wait to get to work on showing the way north to an even wider audience.”
The VisitScotland Growth Fund supports a range of regional, national and sectoral groups to deliver marketing campaigns to UK and International audiences.
For more information about Venture North, visit www.venture-north.co.uk