A new scheme which recognises the special efforts made by tourism businesses to provide for visitors with an interest in Gaelic heritage was launched yesterday.
VisitScotland’s Experiencing Gaelic is a newly-developed initiative and was unveiled by John Thurso, chairman of VisitScotland, at the Highland Tourism Conference in Inverness.
Recent research shows that more than half the visitors to Scotland are interested in learning more about the Gaelic language, and also our Gaelic heritage, culture and traditions.
VisitScotland has developed the Experiencing Gaelic scheme to recognise those businesses that excel in meeting the expectations of visitors who are interested in learning more about this native language, including all accommodation sectors, cafes, restaurants and visitor attractions.
Mr Thurso said: “For many visitors, it is an interest in the Gaelic language and culture that drives them to visit establishments in this scheme and not necessarily that they speak Gaelic to any degree.”