They love their bikes and they love Scotland.
Now VisitScotland is hoping to encourage Dutch holiday makers to combine the two things.
The tourist board is heading to the most bike-friendly capital city in the world to extol the virtues of cycling in the Highlands.
VisitScotland is leading a Business Development Mission (BDM) to Amsterdam today, where Scottish tourism businesses will get the chance to hold a series of face-to-face meetings with Dutch tour operators.
Among the 10 Scottish partners joining VisitScotland in Amsterdam, which boasts almost 900,000 bicycles and 500 miles of cycle networks, is Ticket to Ride.
Owner Lindsay Mackinnon, who set up the Inverness-based bike hire company in 2007, said: “We already know how much the Dutch love cycling and how much they love Scotland. I hope we can work together with tour operators from the Netherlands to encourage even more Dutch visitors to explore the Highlands by bike.”
Last year, Scotland welcomed 115,000 visitors from the Netherlands, who generated an additional £62million for the economy.
Judy Mariens, senior market manager for Europe at VisitScotland, said: “We want our Dutch tour operators to be inspired by suppliers they meet at the event and eventually create new products which will enable them to send even more visitors to Scotland.”
