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‘Everyday Heroes’ from the Highlands set to star in fashion campaign

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Don’t they scrub up well? Four of Mull and Oban’s well-known characters are all set to be the unlikely fashion models for a high end clothing brand.

A hill farmer, a woman at the helm of helping to repopulate Ulva and the owner of one of Oban’s most popular cafes have all been captured by 26-year-old Emily Garthwaite for clothing company Belstaff and Leica cameras.

The photo shoot features Guy Grieve, from Mull – he set up the Ethical Seafood Company in 2010, Rebecca Munro who lives on Ulva where she runs a small café, hill farmer Fiona Boa whose family have worked on the land for generations at Dervaig on the Isle of Mull.

One of the most recognisable characters is Scarborough-born John Ogden who is a well-known character in Oban for running the seafood shack on the Railway Pier.

His produce has attracted visitors from across the globe in search of his famous prawn sandwich – once voted the best in Britain by the Observer magazine.

The four are photographed wearing clothes worth thousands of pounds. The images are now all set to appear as the main part of Belstaff’s Everyday Heroes campaign.


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A previous campaign was led by footballer David Beckham.

A spokeswoman for Belstaff said: “We commissioned Leica photojournalist Emily Garthwaite to travel to these remote towns and islands to discover the unique stories behind our Everyday Heroes through interviews and spellbinding photography.

“Emily takes a slow, methodical approach to her craft and is often drawn to places and communities affected by conflict.”

Ms Garthwaite has previously worked in Sumatra, Borneo and in the Rhodope Mountains.

“Her aim is always to understand the person at the heart of a story and to create an authentic experience and lasting memories.

“In each portrait, the Everyday Heroes are photographed in their natural environment wearing iconic and hardy Belstaff outerwear.

“The project, ultimately, shines a spotlight on communities living on the edge and the wild and free landscape that binds them.”

Writing about her shoot, Ms Garthwaite said: “Everyday Heroes is a visual insight into the lives of ordinary people living and working in extraordinary circumstances.”