Highland actor Jimmy Yuill is backing a new campaign to encourage responsible and sustainable tourism in the North Highlands in response to the coronavirus pandemic.
Jimmy has had a successful 40-year acting career, including leading roles in seven films directed by Sir Kenneth Branagh, as well as TV appearances on Casualty, Holby City, Taggart, Wycliffe, Rebus and EastEnders.
In his role for the North Highland Initiative (NHI), Jimmy is delivering a more personal performance by sharing his passion for the region.
As the new face and voice of NHI’s new ‘Highland Time’ campaign, Jimmy celebrates the North Highlands, as well as the benefits of slow, responsible and sustainable tourism.
NHI’s new ‘Highland Time’ promotional film features Jimmy in his native hometown of Golspie, Sutherland.
The campaign has been designed to showcase the history, heritage, natural scenery and outdoor activities around the north Highlands, with a particular focus on attractions and experiences away from the main North Coast 500 route.
Highland Time also champions the region as a prime destination for eco-travel.
Visitors are also encouraged to immerse themselves in local communities, experiencing the culture, traditional music, arts and food and drink of each county.
Jimmy said: “In this period of uncertainty and unprecedented change to the way we all live our lives, finding the time and space to appreciate a slower pace of life with family and friends has never been so important.
“Thankfully, the North Highlands are reassuringly unchanged and offers the ultimate natural remedy to modern life.
“Whether walking, hiking, swimming, appreciating our history and heritage or getting a taste for our world-renowned Highland food and drink, we must all be mindful of the environmental impact on this fragile landscape.
“As we take safe, measured steps to slowly emerge from lockdown, taking a more responsible and sustainable approach to travel and local community life will be key to helping us all enjoy Highland beauty once again.”
