These before and after images show how the heart of the Highland capital could be transformed if one architect’s vision becomes reality.
With trees and hanging baskets dotted among the shops, and a continental cafe culture feel, it could be a townscape from Italy or the south of France.
The prospect of a more cosmopolitan city centre has left local businesses excited by the prospect of the dawn of a new era for Inverness.
And there is growing optimism that this year’s groundwork on various radical redesigns of Academy Street could soon pay huge dividends.
Urban designer Willie Miller, who was among a number of professionals commissioned by Highland Council to paint a picture of possibilities, has revived debate on the issue by unveiling the most comprehensive portfolio so far.
The vision of a more pedestrian-friendly environment as part of future options has been largely welcomed, judging by public exhibitions and fresh interest fuelled by the latest showcase.
If the artwork becomes reality, parasols could line Academy Street, evoking something of a Parisienne cafe culture. Trees would also be planted at central points to lift the look of the area.
A mini-roundabout would replace the Friars Lane lights to help ease traffic flow.
David Richardson, of the Federation of Small Businesses, said: “Currently, Academy Street is tired and underwhelming and it’s crying out for love and attention.
“The key requirements are that it offers an enjoyable shopping experience with convenient parking. Clearly we need to know more.”
Veteran trader Charles Leakey, of Leakey’s Bookshop, said: “I see trees, which is welcome because they are capable of having a transforming effect both visually and aesthetically.
“What we need is good quality content at street level, that will bring people back. That will regenerate the place.”
Mike Smith, manager of the city-centre business initiative Inverness Bid, said: “We’re obviously keen for a more vibrant and attractive Academy Street and Willie Miller has come up with very good ideas.
“The street is fundamental because it links all the major transport hubs but we must give pedestrians a better experience.”
A spokeswoman for Highland Council said: “To date, no funding has been identified to undertake any streetscape improvement work.
“All proposals will undergo extensive public and stakeholder consultation if there is any likelihood work will go ahead.”