Tourism in Moray has been given a funding boost to promote the region as “Scotland in miniature”.
Visitors from the region’s main overseas markets, the US, Canada, Germany and the Netherlands, will be targeted with three 90 seconds videos.
The films will be supplied to 20 tour operators to shine a light on the landscape, history, food and drink, outdoor attractions and shopping in the area.
Moray Speyside Tourism has been awarded £12,200 from Visit Scotland’s growth fund to enhance its “made in Moray” campaign.
The initiative aims to show that a flavour of all of Scotland’s attractions can be sampled within the region.
Laurie Piper, operations manager at Moray Speyside Tourism, said: “As a small organisation with a limited budget, being able to access growth fund support is crucial to allow us to build the area as a world-class destination.
“This year is especially important as our ‘made in Moray’ campaign will be the first to focus on businesses engaging directly with the travel trade as opposed to consumers.”
Five visitor itineraries will be created for tour operators to use in Moray for representatives to examine at major conferences this year.
The videos may also be distributed to Australia and New Zealand to encourage trips from the southern hemisphere.
Jo Robinson, regional director of Visit Scotland, said: “There is a clear desire from the travel trade for new product programmes, refreshed itineraries and themed packages for clients and the Moray Speyside Tourism team have demonstrated that this is their key focus.”
