A group of Moray students have been challenged to come up with fresh ideas to attract more visitors to the region.
Pupils from Milne’s High School in Fochabers were given the task of creating a marketing campaign that inspires people to book their next holiday to Speyside.
Three groups of pupils studying National Five travel and tourism were each given a target audience ranging from adventure seekers to food lovers to curious travellers.
The teams had to research how best to market the region to their designated demographic.
The project was a joint collaboration between Developing the Young Workforce Moray, Moray Speyside Tourism, Visit Scotland and Gordon Castle and the youngsters were given presentations from each organisation to inspire their campaign.
Afterwards, the pupils were left to come up with their own strategies and then had to deliver them to a group of judges which included industry figures.
The team targeting the curious travellers won the challenge, and were given a meal at Gordon Castle as their prize.
>> Keep up to date with the latest news with The P&J newsletter
Sarah Baxter, manager of DYW Moray , praised the project for providing proper work and life experience for the pupils involved.
She said: “Now in its second year, this challenge encompasses everything that DYW Moray is about – partnering businesses and organisations with schools to provide real life experience of what will be expected of young people when they go out into the world of work.
“The group representing ‘curious travellers’ won as they were well prepared, did fantastic research into a variety of local landmarks in Moray, clearly identified their target audience, had great thoughts on the social media side of things, created posters and leaflets to showcase Moray and also pulled together a promotional film.”
Jo Robinson, from Visit Scotland, said: “It was a privilege to run this challenge once again with Milne’s High, and I was very impressed at the work put in by the class.
“The winning presentation was of a very high standard and gives me confidence that our young people in Moray have bright futures ahead of them. After taking part in the challenge, I like to think that some of these pupils could be inspired to follow a career in tourism, as it truly is a wonderful industry to work in.”
