A Moray social enterprise aiming to end child poverty has launched a community shares project to help the increasing number of families needing support.
R-evolution For Good wants to raise £40,000 through selling shares to help deliver training and development as part of their revenue-generating business.
All profits will be reinvested into coaching families out of poverty.
Struggling families are needing support more than ever due to job losses and hours being cut as result of the devastating financial storm caused by coronavirus.
The Loughborough University’s Centre for Research into Social Policy released a report earlier this year revealing one in four children currently live in a household that cannot make ends meet.
It also said that 18.7 million people in the UK struggle to meet their minimum living needs which is expected to continue to increase.
Separate figures have revealed that in Moray, 71% of children living in poverty are from working homes.
Debi Weir decided to set up R-evolution For Good after seeing the dramatic rise in use of her other charity Moray School Bank, which provides school and winter clothing for needy families, over the last six months.
Last month the group was recognised by OSCR as a charitable community benefit society.
She has urged people to play their part in finding a solution for ending child poverty by supporting the Craigellachie-based organisation.
Mrs Weir explained: “We, as a social enterprise, are delivering training for businesses which includes food safety, manual handling, customer service, management, corporate mental health and coaching.
“All the cash received for providing the important training will go towards coaching families out of poverty and this is based on what families are saying is needed .
“As it is a community-owned we wanted to launch a share offer so the community can be part of the solution to child poverty.”
“Our demand for support has tripled since the start of the pandemic and families are struggling emotionally and mentally.
“Therefore it is so important to offer these services to support people during these tough times.”
She hopes that the organisation can make a difference in supporting families facing massive struggles.
Mrs Weir added: “This enterprise came from the Moray School Bank which I run and the new organisation brings a new structure in Moray.
“This is all about getting more awareness out about the group and letting people know they can come and support the work we do.
“Counselling has been a massive need during these tough months and that’s why we have set up this service as well.
“We are all so passionate and determined to make a difference to all the children affected in our communities.
“We would greatly appreciate any support shown through purchasing the community shares.”
The minimum investment is £25 for one share and the maximum is £4,000 for 160 shares.
People can visit revolutionforgood.org.uk/share-offer/ to find out more. The offer closes on November 8.