The north-east’s biggest food and drink festival has landed a new headline sponsor for its inaugural virtual event.
Taste of Grampian will return in an all-new format this year, with online cooking demonstrations, interactive gin tastings and live entertainment lined up from September 18-20.
The hugely popular event attracts tens of thousands of visitors keen to celebrate the best of the region’s food and drink every year.
Now Mackie’s 19.2 has pledged its support for this year by becoming the headline sponsor.
The shop, in Aberdeen’s Marischal Square, is located exactly 19.2 miles away from the Westertown Farm where the famed Mackie’s of Scotland ice-cream is made.
Karin Hayhow, marketing director at Mackie’s, is thrilled the producer will once again support the north-east festival.
She said: “Taste of Grampian has come to embody the spirit of this fabulous region.
“I’m therefore not at all surprised it will be taking place this year despite the devastation of coronavirus and the lockdown. It’s testament to the organisers that they are willing to make the leap online – and I hope they are rewarded by reaching new consumers who wouldn’t have been able to physically attend the event.
“Likewise I hope the familiar faces still log on and support and celebrate the amazing food and drink producers of the north-east, many of whom may have experienced an incredibly difficult 2020.
“We’re delighted to be able to support the event again this year.”
Taste of Grampian is run in association with Quality Meat Scotland and other partners include ANM Group, Opportunity North East, the Press and Journal and Evening Express.