Fraserburgh will soon be put in the spotlight of a digital campaign to attract more tourists to the area after receiving funds from VisitScotland matched by a variety of local businesses.
The Fraserburgh 48 campaign has been awarded £15,000 by means of a Growth Fund from the national tourism organisation in a bid to help promote Fraserburgh and that same sum was subsequently amassed by a plethora of local businesses.
Combined with Aberdeenshire Council regeneration funds, the marketing project is designed to increase the amount of time people spend exploring the town and surrounding areas for up to 48 hours.
It focuses on history and heritage, food and drink and the coastline, providing a boost for the Broch as well as Pennan, Rosehearty and Inverallochy by highlighting the area’s hidden gems.
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Unspoiled beaches, dramatic views and landscapes will be captured in a series of short promotional videos, images and 48-hour itineraries.
Also on show will be the food and drink industry – highlighting how Fraserburgh is the largest shellfish port in Europe, in addition to being a major producer of Aberdeenshire Angus Beef and whisky producers.
Chairwoman of the Discover Fraserburgh Tourism Group, Lynda McGuigan hopes this simple campaign can provide the boost to get tourists to visit the Broch.
She said: “We are targeting visitors primarily from the north of England and Scotland.
“We aim to pull them round the coast into our corner. More visitors means more people shopping, eating, staying and buying locally.
“The whole project is based on grounded and solid research carried out by VisitScotland and VisitAberdeenshire.
“The research showed that there was a gap in digital marketing in our area and most tourists now use digital ways to find and book holidays and visits.
“The group has worked hard to develop the campaign, which we hope will benefit all businesses in Fraserburgh and beyond.”
VisitScotland regional director Jo Robinson feels the area has more “hidden treasures” than visitors may expect and that spending 48 hours would allow them the time to explore at least some of the delights.
She said: “The #Fraserburgh48 marketing campaign is a fantastic way of promoting the region using its key strengths and I am delighted that the VisitScotland Growth Fund will help the tourism group to achieve this.”
The campaign was developed with support from Digital Tourism Scotland who aim to ensure the project will benefit from the latest digital applications to promote Fraserburgh throughout 2020 – Scotland’s Year of Coasts and Waters.
For more information, visit www.visitscotland.org/growthfund
