Dozens of people queued to be among the first into Peterhead’s newest pub yesterday.
The town centre was buzzing as locals eagerly awaited the opening of the new Brewdog on Marischal Street, which is hoped will give the area a much needed boost.
With recent regeneration efforts and a push by many organisations to welcome new commerce into the Drummers Corner area, it is hoped the excitement around the Ellon-based company will bring more visitors and more businesses to Peterhead.
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The venue was packed within minutes of opening and many people were adamant this was a sign of good things to come for the the town.
Local woman Lana Murray was one of the first to order food.
She said: “I think it will do well.
“It’s good for Peterhead as it’s brightening things up and is a new outlet that’s come to the place.
“Judging by the amount of people here today there’s obviously interest.
“We’ll definitely be coming back regularly.”
At another table was Mike Fearn, from Peterhead, who said: “It’s great to see something new on the high street.
“It’s some much needed rejuvenation as the place has been looking a bit sorry for a while.
“Really it shows a commitment to them helping the area.”
And John Pascoe, chairman of Rediscover Peterhead Bid, was equally as thrilled with the prosperous new addition.
He said: “We are delighted to finally see the opening of Brewdog in Peterhead and warmly welcome the new local team to the town centre.
“The community of Peterhead has been eagerly awaiting the arrival of the new bar on Marischal Street – which is testament to the fact that we are ready for a new energy to arrive here.
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“Brewdog will bring new clientele to the town centre and complement our own existing micro-brewery; Brew Toon to build upon the cult craft beer following.
“The town centre deserves new, exciting establishments to enjoy and Brewdog is just one investment that I’m sure will add to the regeneration of the night-time economy in the town centre.
“It’s great to see Peterhead buzzing today due to the opening and long may that continue.”
The drinks chain is the latest in a string of companies to looking to invest in Peterhead, following Aldi and Travelodge.
James Watt, founder of Brewdog, said: “The launch of Brewdog Peterhead marks our commitment to our Aberdeenshire roots.
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“As we expand our bar openings across the UK, we’re still passionate about bringing awesome craft beer and inventive new drinking spaces to craft beer connoisseurs on our home turf.
“This is after all the location that birthed our brand and everything we stand for.”